TaiSPO, one of the well-known sporting goods shows, will hold both a physical show and a virtual event ‘TaiSPO DigitalGo’ when it takes place in March 2022. This is TaiSPO’s first ‘hybrid’ event, the last two editions being held online due to the COVID-19 pandemic. This year, TaiSPO attracted approximately 20,000 visits from 44 countries, with strong participation from U.S., Japan, Singapore, Thailand, and China.

TaiSPO will kick off on 10th March, 2022 and TaiSPO DigitalGo will be on March 9, with TaiSPO closing on March 12, and TaiSPO DigitalGo concluding on April 8. This long-awaited gathering of the world’s leading sporting goods industry leaders is a one stop shop to conduct business with stakeholders across the global supply chain. The virtual exhibition aims to help international exhibitors and attendees overcome the limitations of cross-border travels and time zones in getting business done. Registration for both TaiSPO and TaiSPO DigitalGo opens August 12 via the event website https://www.taispo.com.tw/en/index.html

During TaiSPO, visitors will be greeted with the latest designs, innovation and R&D in sporting goods, and themed pavilions including the Smart Sports, Sport Services and Basketball Pavilion. The physical event will also grant visitors direct access to the industry’s leading global brands and manufacturers to collaborate on the development of new products and brands for the international markets.

While the personal touch of a physical trade show is irreplaceable and the physical event remains at TaiSPO’s core, it is equally important to have an online solution in parallel even after the pandemic to maximize opportunities and optimize the manner for which buyers and sellers can interact with each other. As such, TaiSPO DigitalGo will improve its interaction and search functions by adding new features such as the Networking VR Lounge and Exhibitor Guided Tour to enhance both the exhibitors’ and buyers’ experience. The introduction of a powerful search engine will increase product discovery and facilitate buyers purchasing needs. Online visitors can also look forward to livestreams of onsite events at TaiSPO and online forums discussing industry insights. Additionally, exhibitors will have exclusive access to insights on buyer demographics to inform their marketing strategies.

Ms. Leonor Lin, President of TAITRA said: “We have noticed a disparity among exhibitors in terms of their know-how and understanding of digital strategies and marketing skills, and we hope the hybrid format will help our exhibitors to level-up their relevant knowledge and sharpen their skills.”

For additional information on TaiSPO and TaiSPO DigitalGo please visit:
https://www.taispo.com.tw/en/index.html

Exhibition Details

• Online Exhibition Date: March 9 - April 8
• Pre-registration: https://online.taispo.com.tw/

TaiSPO2021